The makers of Airborne, a line of popular herbal supplements that was marketed as a "miracle cold buster", decided to settle a $23 million lawsuit for false advertising Sunday, also concluding the product was invented by a school teacher and never medically tested.
The company will reimburse customers for up to six months purchases of Airborne products and a special website has been set up to accept these claims.
"There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," said David Schardt, an official at the Center for Science in the Public Interest, and advocacy group that helped bring the lawsuit.
Oprah Winfrey, Howard Stern, and Kevin Costner endorsed the product, weighing in on more than $100 million from sniffly consumers in 2006, while the inventor-teacher made guest appearances on popular shows such as "Live with Regis and Kelly" and "Dr. Phil," gabbing about the benefits of the product.
Customers can get there money back on recent Airborne purchases, continue to buy the newly advertised "immune system boosting" product, or boycott the company altogether in response to the news.
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